For this week, we looked at an article taken from “The new Australian and New Zealand public relations manual”.
This article showed us how a typical PR program looks like. Reading through it, I find that I can relate a number of elements to what we had talked about in this course so far.
-The need for strategy and planning.
-Setting objectives and target audiences.
-Doing research.
-The use of media in the PR campaign.
-Evaluation of results.
I find this article to be very helpful in planning for the final assignment. With that being said, I cannot find anything else to write about for this blog, the next post will be on crisis management.
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Well you are right. This is the most useful article we have read. Good luck for your assignment.
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